Privacy Policy

Last Updated: January 2025

1. Introduction

Welcome to Tuck and Tale ("we," "our," or "us"). Tuck and Tale is a registered Doing Business As (DBA) brand of NovaPoint AI, LLC, a U.S.-based company and the legal entity that operates and provides this Service. Your family's trust means everything to us, and we are committed to protecting your privacy and your child's privacy.

This Privacy Policy explains what information we collect, how we use it to create personalized stories, and the choices you have. We designed this policy to be clear, parent-friendly, and protective of your rights.

By using Tuck and Tale, you agree to the practices described below.

2. Information We Collect

We collect only the information needed to provide and improve your storytelling experience.

Information you provide

Account details: name, email address, and password
Child profile details: name, age, interests, and optional physical characteristics (used only to personalize stories)
Stories and content: the stories you create, save, or share
Payment details: handled securely through Stripe (we never see or store your full payment information)
Support messages: when you contact us for help

Information collected automatically

We may collect limited technical information (like device type, browser, and usage patterns) to keep Tuck and Tale running smoothly and securely.

3. How We Use Your Information

We use your information to:

Create personalized stories for your child
Operate, maintain, and improve our service
Manage your subscription and process payments
Send service updates, product announcements, and optional marketing (only with your consent)
Provide customer support
Monitor for misuse or technical issues
Improve our storytelling models and platform features

We do not use your child's information for advertising, profiling, or sharing with data brokers. Ever.

4. Children's Privacy

Tuck and Tale is for parents and guardians, not children.

We do not knowingly allow children under 13 to create accounts or submit personal information.

Child profile information entered by a parent/guardian is used only to personalize stories and is never shared with advertisers or sold.

If you believe a child has provided information to us directly, please contact us and we will delete it.

5. How We Share Information

We do not sell, rent, or trade your personal information.

We may share limited information only in the following cases:

Service Providers: Trusted partners who help operate Tuck and Tale (e.g., Stripe for payments, hosting providers, email services). They only use the data to perform services for us.
Legal Requirements: If required to comply with laws, court orders, or government requests.
Protection & Safety: To protect the rights, property, or safety of Tuck and Tale, our users, or the public.
Business Transitions: In the event of a merger, acquisition, or sale, your information may be transferred to the new entity—but your privacy protections will remain.

We do not allow third parties to use your data for their own marketing purposes.

6. Data Security

We use industry-standard security measures—including encryption, access controls, and secure data storage—to protect your information.

However, no online service is completely immune to risks. We work continuously to keep your data safe and will notify you promptly if a significant issue arises.

7. Your Rights and Choices

You have full control over your information and can:

Access and update your account anytime
Request deletion of your account and associated personal data
Request a copy of the data we hold about you
Opt out of marketing emails
Manage cookie preferences through your browser

Data Deletion & Retention

When you request account deletion, we will delete or anonymize most of your personal information. However, we may retain certain data when necessary for:

Legal, tax, or accounting obligations (e.g., transaction records)
Fraud prevention, security, and abuse monitoring
Maintaining system integrity, including data stored in automated backups that are securely retained for a limited time
Meeting our contractual obligations

Any retained information is limited to what is strictly necessary and will not be used for personalization, marketing, or story generation.

8. Cookies & Tracking Technologies

We use cookies and similar tools to:

Keep you logged in
Personalize your experience
Understand how families use our service
Improve performance and reliability

You can manage or disable cookies in your browser settings, though parts of the app may not work as expected without them.

9. Changes to This Policy

We may update this policy occasionally to reflect new features or legal requirements. If changes are significant, we'll notify you clearly in the app or by email.

The "Last Updated" date reflects the latest version.

10. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please use our contact form to get in touch.